Why engaging your website visitors matters

One of the easiest things business owners can do today is create chatbots that engage website visitors and convert them into paying customers. Why is that? Because people visiting your site aren’t doing it on a whim, they’re looking for something. In the past, this ‘intent-based’ engagement meant that you (or your paid website maintainer) wrote specific ‘landing pages’ geared towards the perceived intent of visitors arriving from search engines. That was really all you could do to optimise for conversion.

And what were you optimising for? You were hoping to engage the visitor by, hopefully, showing them something relevant to their intent or need.

A chatbot that actually knows your business

Well, the best way to do that now is to embed a chatbot that knows your business. I want to discuss how to do that in Workmaster, and what makes it stand out from a bot that simply provides information.

The agentic part: a bot that does something

Well, look, the end goal is to solve the visitor’s problem. That means the chatbot not only knows your business inside out, not just as a generic business, but with real ‘founder-level’ knowledge, it is also able to do something about it. Yes, that’s the ‘agentic’ part, and for me, that’s the foundational concept behind Workmaster.

How to build one in Workmaster

Here’s how you’d do it:

Create a Workmaster account, it’s free. The first thing our bot does after you sign in is ask you about your business. Your website gives it enough information to understand what you do, but you can also give it documents or your brochure, or simply chat to it about what you do and the value you offer, like convincing an investor that your business does something worthwhile.
Tell it what you want it to do when a visitor starts chatting. For example, let’s say you run a pet-grooming business. You might say: “Find out about their pets and what keeps them happy, tell them about special promotions, and let them know when you can book them an appointment or arrange a callback.”
The Workmaster bot does the rest. It’ll create the chatbot for your site, tell you how to embed it, and let you test it. And here’s the nub: it will create the autonomous process needed to book an appointment or arrange a callback. In this case, that might be a simple calendar booking with the customer’s name, what they’re looking for, and a callback number, or an appointment time.
That’s it, test it, embed it, and watch real engagement take place.

The bottom line

Remember, just answering questions is now old hat. You need to put AI to work doing the convincing for you, and with Workmaster, that’s straightforward.

Related: Explore the no-code AI platform for small business, or see website chatbot in Workmaster.

Frequently asked questions

What is a chatbot for a small business?

It is an assistant on your website that talks to visitors, answers their questions, and, with an agentic tool like Workmaster, can also take action such as booking an appointment or arranging a callback.

How is an agentic chatbot different from a normal one?

A normal chatbot only provides information. An agentic chatbot understands what the visitor is trying to do and does something about it, like creating a booking or capturing a callback request, not just replying.

Do I need coding to build a chatbot for my website?

No. With Workmaster you describe your business and what you want the bot to do in plain language, and it builds the chatbot and the process for you, then shows you how to embed it.

Is it free to start?

Yes. You can create a Workmaster account and build your first chatbot for free, with no credit card.

Custom AI Chatbot Builder for Your Business (No Code)